The name should always be spelled "FreshGround Roasting" with "FreshGround" as one word containing a capital "F" and a capital "G". "Roasting" is a separate word also capitalized.
The FreshGround rounded hexagon logo is represented with a purple outline and black and white lettering. The paisley design behind the word "Fresh" in the logo can be removed to simplify the logo in low resolution printing situations but should be included in higher resolution representations.
The purple outline color is to be represented using the following color formulas: sRGB: #90278D or 144, 39, 141 L*a*b*: #36.53 52.90 -33.75 CMYK: C= 0% M=73% Y=2% K=44% Spot Color: Pantone 254C or 254U